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From the SDCC Blog: ...promises to bring “the hottest party of the summer to the fans..."
While I didn't go to this last year, I had friends who did, and I heard some reports that they were providing some umbrellas for shade and water bottles at later events. I agree, that was nasty that they advertised celebs as 'being there' and it was just pre-taped. They definitely had trouble filling seats. I kept getting emails from them during the con about tickets being available, even though they had denied my request before the con started. If they're going to do this again, they're going to want a proper audience, so hopefully they will improve things.
Did they not let you leave until the whole thing was over?