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I thought Snakes on a Plane was the big example of a movie that went over well at the Con but tanked?
If you're thinking that Hollywood might pull out or reduce, just repeat to yourself - Avengers is over $1.2b in box office alone. It cost $220m to make and maybe $300m to make and market. That's almost $1b in profit and it is still in theaters. Hollywood will now ride it as far as they can. I wouldn't be surprised if they don't double down on sdcc.
Trev, your logic here is a little specious seeing as Avengers did not have a major presense at SDCC. Considering that they had no panel there you might think the argument could be made that a quality movie like Avengers will make money with or without a con appearance. If studios don't see a real financial benefit to the con, they have no incentive to spend their money or time on it.
If anything, I would think that we could see larger movie studios pull away from sdcc to focus on their own con much like disney's D23 just so they can capitalize on the money being made as well as keep the focus on their studio instead of fighting for attention with everything else.
The hype on that movie was so beyond even what it was at SDCC that I don't think you could blame SDCC alone. When it came out, the president of our company gave the entire engineering org the afternoon off and we went as a team to see it at the Alamo Drafthouse with an open bar.
This is an interesting idea. Would the studios ever band together and create their own 'con' or just continue to co-opt SDCC?There doesn't seem to be a reason to break away from SDCC that I can see. It's close, it happens in the meat of the summer, it has an established name and awareness. Why go try to establish another brand.
However, it's entirely possible they could migrate to another Con, if that other Con better met their needs. (cost, timing, fanbase, etc.)
I can't imagine it. Maybe if they set up that Con in Anaheim and slowly migrate the film stuff there? Maybe putting it in the fall so they can build buzz through the winter and spring rather than being diluted with current films . . . The more I talk about it, the more I like it.
Actually, the traditional time for WonderCon (March/early April) works well for this kind of thing, because a lot of summer movies are released in May and June.