Toys “R” Us: U.S. Closure, Return as Tru Kids Brands, In Macy's

[AzT]

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Opening mid-December, just in time for the 2021 holiday shopping season, the Toys"R"Us flagship at American Dream marks the return of the first standalone flagship store of the iconic and beloved toy brand in the USA.  This comes on the heels of Toys"R"Us opening its digital flagship store this year together with Macy's and with over 400 Toys"R"Us shop-in-shops slated to open inside Macy's stores nationwide starting in 2022.

[AzT]

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[AzT]

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It has been alleged that the individuals misled suppliers about the retailer’s dire financial position while it attempted to stay afloat towards the end of 2017 and early 2018.

According to multiple reports in the US media, including Bloomberg, several former Toys ‘R’ Us executives are set to stand trial over historic allegations that they misled suppliers over the retailer’s dire financial position while the company tried to stay afloat during bankruptcy proceedings towards the end of 2017. The allegations involve significant sums – potentially as much as $600m.

On Monday, US Bankruptcy Judge Keith Phillips confirmed that a trial should go forward,  ignoring a request from the former executives to throw out the creditors’ claims. The former directors and officers have all denied any wrongdoing.

[marcia29]

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So disappointing to hear.  This only adds more sadness to the sorry demise of a place where happiness reigned for so many. Yet I appreciate knowing the truth.

[AzT]

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NEW YORK--(BUSINESS WIRE)-- Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season. Beginning late July and rolling out through October 15th, the in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.

[AzT]

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NEW YORK--(BUSINESS WIRE)-- VeeFriends, created by serial entrepreneur Gary Vaynerchuk, will launch its first-ever limited series of collectible characters exclusively at Macy's and Toys"R"Us®. The collection will be available for pre-sale starting today, launching on October 17. This is the first step in bringing the VeeFriends characters to life, from digital NFT collectibles to physical collectibles, giving access to any consumer to own a VeeFriends character – expanding beyond its robust NFT community and NFT holders. In addition, each product will come with a printed QR code that leads to 3D animated heartfelt short films and other character songs.

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Driving the news: Macy's is holding nine days of activities to mark the grand openings at all stores with events starting Saturday and continuing through Oct. 23.

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toysrus @brittdipp brought the kids to opening day of #ToysRUsAtMacys Herald Square in #NYC. Geoffrey gave them a personal tour of his new Manhattan digs. Come check it out!🗽🤩 Can’t make it to New York? Our shops are now officially open in every single @macys across the U.S.! We can’t wait to welcome you back🥰#ToysRUs #ToysRUsIsBack

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