Comic-Con International > SDCC Programming, Panels, and Lines
Decline of Movie studio at Comic con
ALF:
I have a guess this trend will continue.
So look how’s things are turning out from this years comic con.
Terminator Dark Fate strong present at Comic con bomb at the box office.
Joker no show blowing up the box office.
Other notable movie that mirror Terminator. Blade Runner ,Scott Pilgram.
If comic con present is irrelevant to box office why waste money?
perc2100:
You are not allowed to view links.
Register or LoginI have a guess this trend will continue.
So look how’s things are turning out from this years comic con.
Terminator Dark Fate strong present at Comic con bomb at the box office.
Joker no show blowing up the box office.
Other notable movie that mirror Terminator. Blade Runner ,Scott Pilgram.
If comic con present is irrelevant to box office why was money?
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Not to mention Marvel Studios doesn't show in 2018 to hype ENDGAME and it ends up being the highest grossing movie of all time
IDK, though. I think the situation has just normalized a bit. BITD studios and creatives have always brought their genre films to promote at Comic-Con (obviously the original STAR WARS is a great example, but there are plenty of others in the pre-Hall H era - Coppola's DRACULA is one that really strikes me for some reason), and when attendance started peaking it felt like every studio felt like they had to promote their films, even when they didn't fall into the Comic-Con genre (for example, THE CAMPAIGN was promoted at Comic-Con, and while it's always fun to watch Will Ferrell bring the funny to Hall H, it's playing to the wrong crowd IMO). Now I think it's back to the older way, where studios are being a lot more deliberate about how they choose to spend their money.
Add how much the off-site thing has exploded, and studios have realized they can get their advertisement message to a LOT more people via setting up an offset and giving away, like, a button or something after folks watch a 5 minute trailer.
I totally get why JOKER wasn't promoted by WB. Last summer I was quite a bit surprised WB bailed, with the WONDER WOMAN sequel as well as JOKER in the hopper. But after seeing JOKER, I get why marketing that to Comic-Con would've felt off: I mean, what the heck would a Hall H sizzle reel for that film look like?!?! It would've sent a weird message that JOKER was maybe a "family" film when it's clearly a fairly "hard-R" rating tonally. In hindsight it's obvious why they didn't want to exhibit JOKER. WONDER WOMAN 84 is a whole different question mark though; there are rumors that an October test screening bombed, so maybe that film is problematic and WB wasn't even remotely ready to start promoting it yet.
I think that as for every film that killed at Comic-Con but under-performed at the BO, you can not only mostly explain why it under performed (SCOTT PILGRIM, brilliant movie that it is, is literally a niche of a niche of a niche property that was never going to play to the baby boomer crowd in general; BLADE RUNNER 2049 is a sequel to an uber cult film that way under performed in 1982 and was likely never going to be a mainstream blockbuster) but also substitute for a story where Comic-Con _MADE_ the film. For example, Matthew Vaughn brought KICK-ASS to Comic-Con without a distributor! In the panel, he flat-out said he didn't care if we bootlegged the footage, and he wanted us to spread the word about how awesome it looks. Of course, the footage played like gangbusters to us in Hall H, and literally by the end of the Comic-Con weekend the film was in a bidding war for distribution and the deal was inked by mid-the following week! The rest is history. I think Marvel Studios is obviously the gold standard of how to successfully promote and build hype for your product at Comic-Con, and they way they built themselves up beginning at Comic-Con is well-documented.
But getting back to your point, I think things have just kind of evened out: albeit I do believe TV studios have realized a higher value in promoting at Comic-Con moreso than film studios nowadays. I think now that we're in the era of streaming content, we'll likely see a lot more promotion from streaming providers (Netflix has recently jumped into the game, as has Amazon Prime; I wouldn't be surprised if Apple and Disney+ have more of a presence, especially in non-D23 summers)
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rabbitwarren:
So how would you change it so that movie studios keep coming back?
Michaelnaut:
I actually don't think that there's been a decline, but more that in some cases they don't need it (like Marvel) and others they're still in flux (like WB/DC) and then others get swallowed up (like Fox). The inclusion of the Fox properties in the Disney/Marvel space might limit it a little, but I think that there was a bit of flux in the past couple years. Marvel's a machine and to be honest it didn't need to push Endgame, especially when anything would have given away the plot. Last year's showing of all the upcoming properties, both TV and big screen, I thought, was the best thing of the con. They laid it all out there. I think what you'll see for WB/DC is more films in their own lil world, and not the giant "universe" films like the Marvel brand. Joker's a great example of that.
I'm interested in seeing next year how the Fox properties may be shown off now...that's something new for Marvel...but..we'll see...
rickythump:
You are not allowed to view links.
Register or LoginSo how would you change it so that movie studios keep coming back?
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I think that is up to the movie studios. They need to take into account what the platform offers them, and then use their marketing budgets to figure out how they can take advantage of it.
I think the formula has become a bit dry and repetitive, and we need some more innovation when it comes to how or what they present. It's normally the same thing - lukewarm moderator, basic questions, trailer that release the same time online, followed by a Q&A from the audience that is normally guaranteed to include at least one cringeworthy question.
We'll probably be stuck in this cycle until a studio comes and does something new and innovative with the platform that SDCC offers. Then, maybe that will get the other studios on their toes.
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