I think it's cool that SXSW has embraced VR. Their event will be in VR this year. What isn't cool is that they are charging $399 for it. While that's half the cost of the last in person SXSW, I think it's too much for a virtual con. They need the money. From a story I heard on the radio, they are in financial trouble and they might not make it to 2022. They've laid off a third of their employees so far.