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I was reading that article a couple of days ago, and one thing that struck me was how little these small artists make. Even at the top cons, it was something like $1,000 to $2,000 per show, and that's before all of their costs. It's really not very much, and it brought home to me how much they appreciate any business they can get.
I think it is gross and not net. labor and materials costs are not taken into account if I'm reading it correctly.
Net would be interesting to see as well. I THINK (not 100% on this) that the smallest not-corner booth at SDCC is $2,000. At mini cons, tables can be $100.
AA is free at SDCC and Small Press is like $500 or $800, I think. The red area is where it starts to get a bit pricier for small vendors.
I wonder why they didn't post profit graphs and only sales? They know the profts because under "Super Rating" it says they got the super rating by taking average profits (sales minus booth cost) x rating.Seems to me that sales v. profit is a big distinction. My friend is an exhibitor and told me she usually always makes more at smaller shows because of lower booth cost plus higher visibility when there aren't a million vendors to compete with.
Agreed. As I talk to back issue vendors, the thing they are always talking about is their break even point. Usually I have heard them talk about the break even for their booth costs and then their break even for the show (hotel, travel costs, etc).I have seen a lot of stressed out vendors until they hit the 2nd mark.
Yep. I wonder how any of the smaller vendors make money at SDCC, it's easy to get lost in the mix with all the huge exhibitors. And add the travel and hotel and shipping your product. My friend told me she tries to take into account the exposure at SDCC, but she's an artist with a web comic specializing in merch based on her characters. I don't think exposure would matter as much to comic book dealers. People are just going to those booths looking for the best deal that day. Not a character or item to fall in love with and seek out from them in the future.
That is why a lot of comic vendors that I have spoken to have left--they don't make enough money. The primary reasons for this that they have told me are: rising booth prices and other costs and the change in the attendee base.My opinion only: This is why the silver age pavilion is most of what has survived. Those books are higher price/margin so they can recuperate their costs more easily.Does anyone know how some of the big booths like Fox work? Are they trying to make money or is it straight up advertising budget?