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I saw them handing out Hobbit bags in the lobby of the convention center one day. It seemed to be for people picking up badges there - they were also getting the event guide and souvenir book...?
We got an Alien bag from a booth in the 100 section. They took your pic and it showed up with an alien, I put mine on my FB page and then they gave you the bag. You also got the Alien bag if you demo'd their game. They put you into an Alien Pod and you got to play the game for 3 minutes, then they gave you a badge, sticker, and bag.